Developed by the White Ribbon Campaign and Le Centre ontarien de prévention des agressions, the campaign is geared towards inspiring men to promote healthy equal relationships with the boys in their lives.

This week (13-19 June), Say NO – UNiTE will showcase a video a day from the campaign It starts with you. It stays with him” in which men from all walks of life narrate their own personal life stories, share advice and explain why it’s important to respect women and girls and fight injustices, such violence against women.

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