Ashley Martin, an incoming assistant professor at Stanford, and Katherine Phillips, a Columbia professor, asked people to rate their agreement with varying statements about the importance of gender differences. They found that women who believed in focusing on men’s and women’s similarities (“gender blindness”) felt greater power and confidence than women who advocated celebrating women’s distinctive qualities (“gender awareness”). The researchers’ conclusion: Women benefit when they downplay gender.
Source: Harvard Business Review: July – August 2018 Issue
A version of this article appeared in the July–August 2018 issue (pp.30–31) of Harvard Business Review.
Author Nicole Torres